Marketing judgedon cars sold,not clicks

The honest version: it decides where your money goes to produce buyers, runs the campaigns that do it, and reports on what came back. The visible work is ads, listings and content. The work that decides whether it pays is less glamorous, which is choosing which vehicles to promote, which audiences to stop paying for, and what a booked appointment is actually worth to you.

The useful way to set this is backwards from a unit target rather than as a percentage of anything. Work out what you currently pay per appointment that shows up and per unit sold, decide how many extra units you want next month, and multiply. Percentage of gross rules are common in the industry and tell you nothing about whether this month's spend is working.

Paid search catches people who already know what they want and are close to buying. Paid social creates demand and fills the top of the funnel far more cheaply per lead. Listing sites bring high intent but put you next to every competitor at once. Most independent stores do best with search and social running together and the listings treated as a lead source to be worked fast, not a strategy.

Yes, provided you treat what comes back as a lead rather than a sale. Social lead forms are cheap because the buyer never left the app, which means intent is lower and speed of follow-up matters more than anywhere else. Dealerships that call these within minutes tend to rate the channel highly. Dealerships that call them the next day tend to say social does not work.

Not in the traditional press release sense, and we would rather say so than take the budget. What most dealerships mean by reputation is reviews, response to reviews, and how the store looks when someone searches your name before driving over. That is worth attention, and it is a different job to media relations.

Three things, and not much else. Service and maintenance reminders, because they are timely and genuinely useful. Equity and upgrade offers to customers whose payoff position has improved. And reactivation of the aged leads sitting untouched in your CRM. Monthly newsletters about the dealership rarely move anything.

By walking the number one step further than most reporting stops. Impressions and clicks tell you the ads ran. Leads tell you the form worked. Appointments shown and units sold tell you whether any of it mattered. If your current reporting stops before appointments shown, you do not yet know whether the spend is working.

No. We work inside your CRM and book into your calendar, and we hand over at whatever point you tell us to. Changing how a store sells is a much bigger project than fixing where its buyers come from, and the second one is usually what is actually broken.