Terms of Service

Who these terms are with

This website and these services are provided by tad. The Ad Department, referred to below as "we" or "us". "You" means whoever is reading the site or engaging us for work.

If we have signed a separate agreement or proposal with you, and anything in it conflicts with this page, that document wins.

What this website is

A description of what we do. Nothing on it is an offer, a quote, or a guarantee, and nothing on it is professional advice about how to run your dealership. The guides are written to be genuinely useful and you are welcome to take anything in them and run it yourself, including the call scripts, but they are general and your situation may differ.

Where we cite search volumes, difficulty scores or industry figures, those come from third-party tools and were accurate when written. We do not publish performance figures for a client without their permission, and we do not present another dealership's numbers as a promise about yours.

Using the site

You may read it, share it and quote it with attribution. Please do not:

• Copy substantial parts of it and publish them as your own.
• Scrape it at a rate that affects its availability for anyone else.
• Try to reach parts of it you have not been given access to.
• Use it to do anything unlawful.

The text, design, logo and code are ours. The trademarks and vehicle imagery belonging to dealerships, manufacturers and platforms remain theirs and appear here as examples of work or as plain references.

The client area

Clients get an access code to preview work in progress. That code is an unlisted address, not a login, so anyone who has it can open the page. Please treat it like a shared document link, do not post it publicly, and tell us if it has spread further than you meant. We can issue a new one.

Material in the client area is work in progress. It may change, and it is not approved for publication until you say so.

What we do, and what we do not promise

We provide lead generation, appointment setting, CRM management and social media management. The specific scope, fees and term for your dealership are whatever we agree in writing.

We do not guarantee a number of leads, appointments or cars sold. Results depend on your inventory, your pricing, your market, your sales team and how quickly they act on what we hand over, and several of those are outside our control. Any figure we discuss is an estimate based on what we can see, not a commitment. Be careful of anyone in this industry who tells you otherwise.

We also do not control the advertising platforms. Costs move, policies change, and accounts can be restricted for reasons neither of us chose.

What we need from you

The work depends on a few things being true at your end:

• Giving us the access we need, at a level you are comfortable with.
• Making sure you have the right to give us the customer data we will be working with, and that it was collected with the consent the law requires.
• Telling us promptly when a vehicle is sold, a price changes or an offer ends, so we are not contacting buyers about something that no longer exists.
• Having someone available to take the appointments we book.
• Approving creative and copy in reasonable time.

Appointments we set are only worth what happens next. If nobody at the dealership works them, the service will not produce results, and that is not something we can fix from outside.

Fees

Fees, billing frequency and notice period are set out in your agreement. Unless we have written something different:

• Our fees are separate from advertising spend, which you pay directly to the platform from your own account.
• Invoices are due on the terms stated on them.
• We may pause work on an overdue account after telling you first.
• Either side can end the engagement with the notice period in the agreement.

We take no commission or kickback from any platform, CRM provider or lead vendor we might recommend.

Who owns what

Your accounts stay yours. Ad accounts, pages, CRM and customer data belong to you throughout and after. We work inside them rather than holding them, and when an engagement ends we remove our access and leave everything in place. You will not have to ask us for permission to keep running your own business.

Leads we generate for you are yours alone. We do not resell them, recycle them, or pass them to another dealership.

What stays ours is our own methods, templates, internal tooling and the general know-how we bring. Creative produced specifically for you is yours to keep using.

Confidentiality

Each of us will keep the other's non-public information confidential and use it only for the work. That covers your numbers, your margins and your plans, and it survives the end of the engagement. We will not name you as a client or show your results publicly without your permission.

Third-party platforms

The work runs through services we do not own, including advertising platforms, CRMs, calling and messaging tools and scheduling software. Their terms apply to their part, and we are not responsible for their outages, policy changes or pricing. We will tell you when something on their side affects your account.

Liability

We will do this work with reasonable care and skill. Beyond that, and to the extent the law allows, the site and the services are provided without other warranties.

Neither of us is liable to the other for indirect or consequential loss, or for lost profits, lost sales or lost data. Our total liability for any claim connected to the work is limited to the fees you paid us in the three months before the claim arose.

Nothing here limits liability for fraud, or for anything else that cannot lawfully be limited.

Indemnity

You agree to cover us against claims arising from data you gave us that you did not have the right to give us, from consent that was not properly obtained before we contacted somebody, or from your own breach of these terms.

Governing law

These terms are governed by the laws of the State of [State], and the courts of that state have exclusive jurisdiction over any dispute. Before either of us starts proceedings, we agree to talk first and try to sort it out.

Changes

We may update these terms, and the date at the top will change when we do. For anyone already engaged with us, material changes take effect at the start of the next billing period, and we will tell you about them.

Contact

Email hello@theaddepartment.com, or book a call. See also our privacy policy.